Beers Half Alliance, platinum and diamonds.

De Beers is a name associated with diamonds since the late 19th century and the rush for this precious stone in South Africa. Until the 2000s, the company held a monopoly on diamond production, supplying all the diamond dealers in the world. It wasn't until 2001 that the De Beers jewelry house appeared, obviously specializing in jewelry featuring exceptional hand-selected diamonds. Its collections reveal all its expertise around themes such as nature and art. Particularly noteworthy is the Talisman collection, which elegantly blends rough and polished, transparent and colored diamonds.