Piaget, "Protocole" watch with tiger's eye dial.

Passionate about watchmaking, Georges Edouard Piaget founded his factory in 1874 in the heart of the Swiss Jura. It wasn't until 1943 that the first watches were crafted with particular attention to the ultra-thin movement that quickly became the brand's signature. The reputation it gained earned it a place among the prestigious Swiss watchmaking houses. Some models became iconic, such as the avant-garde Piaget Polo or the ultra-thin Piaget Altiplano. Precision also affected his jewelry, which developed in parallel, cultivating the spirit of luxury while emphasizing creativity and attention to detail.